How to Set Up a Business Plan for an Online Business

How to Set Up a Business Plan


By devising a business plan, you are road mapping your way to success. It will help you to develop your business goals and strategies, as well as providing you with a better understanding of the market place.

It will also highlight any business strengths or weaknesses that you may have, as well as providing you with an opportunity to take a close look at your competitors. In your Business plan it is important to include financial projections, historical data and growth expectations into your business plan.

With any good business plan, it should show who the target audience is, and just how the product or service that is being provided will meet or exceed their needs and expectations.

When organizing a business plan, it is best if you break it down into sections such as: –

1. Business summary – The product or service you want to provide.

2. Market analysis – Research on the product or service and how the competitors are doing. This should indicate the need for the product or services you are going to provide.

3. Product positioning – A positioning statement for a business plan doesn’t have to be long or elaborate, but it does need to point out who your target market is, how you’ll reach them, what they’re really buying, who your competitors are, and what your USP (unique selling proposition).

4. Market strategy – How are you actually going to market it? What do your financial predictions allow you to do? How are you going to integrate social media into your marketing plan? Get your marketing strategy right and you will attract customers.

5. Customer analysis – Look at what the customer wants or needs. Is there a market for what you have to offer?

6. Financial analysis – What you need to invest in order to set up the business and to keep it going while it is just getting started. This is often one of the biggest problems when starting a new business, having enough capital investment.

7. Overall business goals – What you hope to achieve in, say, in six months or a year’s time.

What’s more important is that once a business plan has been developed, it should not lay in the back of a drawer somewhere. It should be a visible working plan that you can refer to as and when you need to, so track your progress on all aspects of the business plan. This also means your personal performance and those of your peers. If necessary, make the necessary adjustment so your business stays on track and grows.